Hello, I'm Ale koston,
I’m an art director/creative director, passionate about creativity, cinema and art.
I believe in taking risks, improvising, failing, asking stupid questions, working with different teams, continuing to learn with people more talented than me.
I'm currently a Creative Director at Grey Brazil, previously I worked in Lisbon, São Paulo and Rio de Janeiro, for agencies such as Ogilvy, Africa, Dentsu and Fischer America.
So far, I’ve won awards in the main advertising festivals in the world, including 19 Cannes Lions, Best of Direct at the One show and the White pencil at D&AD, it's worth saying that these last two had never been won in Brazil. I also taught my one-year-old son how to high-five.
In 2015 was ranked 9th most awarded art director in the world by the Cannes Lions Festival.
Clients I’ve worked for include, Coca-Cola, Sport Recife Football Clube, OLX, Sol de Janeiro sunscreen , GSK, Honda, Toyota, Pernod Ricard, Electrolux, Sony, Panasonic, Penalty, Pioneer, VIVO, Natura, Nestlé amongst others.
Cannes Lions (2013/2014/2015/2016/2017)
5 Gold - (Direct, Promo & Activation, Outdoor, Health)
6 Silver - (Promo & Activation, Cyber, Design, Outdoor, Health, Pharma )
8 Bronze - (Cyber, PR, Media, Creative Data, Radio, Health)
20 Shortlists - (Titanium & Integrated, Direct, Promo & Activation,
Design, Branded Content & Entertainment )
1 GP - (Best in Direct)
1 Gold - (Direct)
1 Silver - (Cross-Plataform)
2 Bronze - (Cross-Plataform, Public Relation )
Merit - (Public Relations)
1 White Pencil - (Creativity for Good)
2 Graphite Pencil - (Outdoor Advertising / Ambient, Direct / Direct Response /)
3 Wood Pencil - (Media / Use of Events, Integrated & Innovation Media, Direct)
2 Silver - (Branded Content and Engagement/Experimental)
1 Bronze - (Direct)
1 Shortlist - (Content & Contact)
London International Awards
2 Gold - (Non-Traditional - Live Events - Beyond Advertising, Non-Traditional - Public Service/Social Welfare)
3 Silver - (Integration, Brand Content,
1 Bronze - (Non-Tradicional - Corporate Image)
El Ojo Ibero América
2 Gold - (Conteúdo, Direto)
2 Silver - (Interactivo, El Tercer Ojo, Via Pública)
2 Bronze - (PR, Promo)
1 GP - Gran Sol (Promo)
1 Gold Pencil (Innovation means)
The Global Awards
1 GP (Grand Global) - Educational Awareness
FWA - Favourite Website Awards
Site of the Day
Winner - Digital
Highly Commended - Advertising
Creative Club of São paulo
In book (Black Star)
In Book (Cyber)
In book (Film)
1 Grand Prix - (Green Wave)
1 Gold - (PR,
2 Silver - (PR, Outdoor , Direct)
2 - Bronze - (PR, Promo)